For B2B software and AI founders
We build the GTM engine you own.
The best go-to-market tools, combined into one system that turns replies into revenue.
The best go-to-market tools, combined into one system that turns replies into revenue.
Most founders' first buyers come from people they already know. Then it gets harder.
Great until you've worked through your network. Then what?
It compounds, eventually. Most runways can't wait 12 months to find out.
Ads get you calls, with little control over who's on them.
No shortage of channels, just conflicting advice. So most founders guess.
Referrals, content and ads: you don't control the timing. Outbound, you do. It just has to be built properly.
We don't sell software. We orchestrate the best of it into one system.
An animation of the Acumen system. A globe of potential buyers collapses into one list of contacts, each checked against your ideal customer profile. Sixteen best-in-class tools spin into the Acumen system and come back out working together. Your offer goes out across your market, a positive reply comes back, and the reply is handled in Slack through to a booked call and a closed deal. Then the cycle starts again.
We do the heavy lifting. You make the calls that matter.
Who buys, why now, and how many of them exist, documented before anything is built.
GTM OS components 1
Sales callsYour customersOnboarding
Research agentsBuild positioning around the problem each buyer already pays to solve, then create the sales assets to support it.
GTM OS components 2 · 3
VSLyou record itEvery account and contact checked against your ICP before they hear from you. No fit, no message.
GTM OS components 4
Email campaign0 contacts
LinkedIn campaign0 contactsWe do the wiring so you don't have to. Complex underneath, simple on top: one inbox, clear next steps, every touch logged.
GTM OS components 5 · 6 · 7
352
9
12
12
4
6
312Your inboxin SlackNew replyFollow up todayCalendar emptyNever stare at a reply wondering what to say. Advice on every response, a script for every call, and workflows that get booked calls to actually show up.
GTM OS components 8#repliesyour workspaceWinners scaled, losers retired, the playbook written down. The system is yours to run, or ours to keep running with you.
GTM OS components 9 · 10No passengers. HoverTap to find out what each brings to the team.
You'd compare us anyway, so we did it for you.
| Acumen | All-in-one SaaS | Full-time hire | Traditional agency | Fractional / consultant | |
|---|---|---|---|---|---|
| Strategy and execution in one | ● | ○ | ◐ | ◐ | ◐ |
| You own the accounts, data and system | ● | ● | ● | ◐ | ● |
| Best-in-class tools | ● | ○ | ◐ | ◐ | ◐ |
| Every lead qualified before contact | ● | ◐ | ◐ | ◐ | ○ |
| Covers replies through to booked calls | ● | ◐ | ● | ◐ | ○ |
| Time to first send | 3 weeks | Varies | After hiring and ramp-up | Varies | Not their role |
We build B2B software and AI founders a go-to-market system for cold email and LinkedIn. We find and qualify the right buyers, set up the infrastructure and campaigns, and help you turn replies into sales calls. It runs on best-in-class tools, set up in your name.
Founders and commercial leads at B2B software, SaaS and AI-native companies, from bootstrapped to Series A, with a live product, real revenue or funding, and proof it works, but no predictable outbound channel. It isn't for ideas or weekend builds that haven't sold yet.
A traditional agency usually runs outreach on its own lists and inboxes, so the pipeline stops when you stop paying. We build the system inside your business, in your name, and write down the playbook. Everything we build stays with you.
You can, and one day you might. A hire still needs lists, inboxes, tools, copy and a process before they can send, plus time to hire and ramp up. We build that system first, so campaigns go live in about 3 weeks, and the playbook means a future hire can run it.
You do, from day one. The domains, inboxes, lists and data sit in your accounts, and the playbook is documented for your team.
No. AI researches and qualifies every lead and suggests responses to replies. People write the campaigns, and you decide what's sent. AI never contacts a prospect on its own.
Campaigns go live in about 3 weeks. The full engagement runs 16 weeks across three phases: Blueprint, Build and Go live.
The system is yours to run, with the playbook documented for your team, or ours to keep running with you.
Book a free 45-minute GTM teardown with Fabian
